Whether you’re just getting started with higher education marketing or looking to up your game, there are many ways that you can use digital tools to attract and retain students. Some of these tactics may be new to you, while others are more traditional, but they all have one thing in common: a high return on investment.
Student Reviews and Word of Mouth Advertising
Having current and former students and alumni share their experiences with prospective students is one of the most powerful forms of advertising available to schools. It can help them stand out from the competition and show off their school’s strengths. The key is to make it easy for them to do so. Creating videos and social media posts to highlight these students’ experiences will give them the credibility they need to attract potential students.
In today’s competitive market, schools need to find innovative ways to attract new students and stay top of mind with current ones. This can be done by keeping up with the latest digital trends, leveraging existing resources and creating new channels that will allow them to connect with click this their audience on a more personal level.
Livestreaming is an emerging form of content that can be used to reach potential students, and it can provide a more authentic look at the school. This can be done through Facebook, Instagram, YouTube and other platforms. It can be used to promote events, Q&A sessions with faculty and sports.
Another emerging field is interactive advertising, which allows for a more customized and relevant approach to reaching potential students. This can be used to create ads that ask questions about what the student is looking for in a college, and then show them how your school meets their needs.
Audience Segmentation and Email Automation
In addition to personalization, email automation is also an important part of higher education marketing. It allows schools to send relevant emails to specific segments at the right time, allowing them to keep their audience engaged. It can also be used to track email opens and clicks, letting schools know how effective their communications are.
Personalization has become a big part of marketing in general, but it’s particularly important to apply this strategy in the education industry. It’s a great way to ensure that the content you send is relevant and engaging, and it can also save schools time by cutting down on unnecessary emails.
While universities and colleges have large budgets and marketing agencies to support them, there’s often a gap in their international recruitment efforts. Typically, the marketing departments don’t have the experience or resources to work with international audiences. However, it’s essential that institutions take advantage of the growing globalization movement, and incorporate international recruitment into their strategies as quickly as possible.
A comprehensive international marketing strategy is vital for attracting the best students. It will ensure that you get the most out of your marketing budget, as well as boost enrollment by ensuring that your institution is appealing to international audiences.